BIG HUG Management, set up by Jeff Powell, is an artist management company with a difference. With over 25 years of experience in every facet of the music business, we use this knowledge and love of music to nurture our roster of cross-genre artists; empowering them to stay true to their artistic integrity. No trend following, just recording and releasing music comprising of honest songwriting and production from the gut.
Our aim is to help our artists achieve a sustainable career in the industry they love. Calling on extensive experience and expertise, Big Hug is there to advise and mentor our artists 24/7 across these key areas and more...
A&R: Consultancy / Development Strategy, setting up writing, recording / production sessions as needed.
Label Management: Running multiple labels for our artists, project managing and commissioning a full team for a global release campaign, including commissioning press, TV and digital marketing teams to assist / advise on videos & photoshoots, mixing.
Live shows: Introducing our artists to the UK’s best agents and promoters with the aim to set up live performances, showcases, support slots and festival opportunities.
Mastering, compiling and ingesting all the metadata and digital uploading to the distributer as well as a PPL, PRS registration.
Pitching our artists' releases to DSP's / streaming platforms around release via one to one personal contacts.
Radio plugging to national radio, BBC Radio 1, 2, 6 & Radio X putting your music in front of key DJ’s and producers (now handled by our new agency Catapult)
Publishing, sync representation via our sister agency Big Hug Publishing & Sync, gets your tracks in front of key TV, film contacts,
brands, sponsors.
Publishing and Sync introduces our artists to the many brands we have previously and are currently working with, for endorsement /sponsorship consideration.
Previous partnerships, include Urban Outfitters, Game, Gibson, Fender, Swarovski, Nokia, Topshop, Dr Martens, Scotts Menswear and more.