Launching in early 2026 'Big Hug Sync‘ - a sync agency curated by Music Supervisors for Music Supervisors

Big Hug Sync is part of Big Hug Music Group. Created by an ex hip hop DJ, record shop owner and national radio plugger Jeff Powell, our mission is to champion brilliant artists who get lost in todays saturated music industry. More than 1.3 million tracks are released every week and discovery has become driven by algorithms, follower counts, playlist bots and viral moments. Traditional PR, socials and third-party playlist pitching often make little impact.

Sync is different. Music supervisors do not care about hype or numbers, they only care about finding the right song for the scene. Big Hug Sync curates exceptional music for film, TV, advertising, games and brands so artists can be heard where it matters, not buried in an endless feed.

In early 2026 we will launch our new sync platform Portal available to all.

Stop spending money on playlist scams, empty advertising and quick fixes that lead nowhere.
Start putting your music where real opportunities still exist… Sync.