Big Hug Music Group is a forward-thinking sync agency founded by Jeff Powell. With over twenty-five years of experience across the music industry, Jeff began as a hip hop DJ, record shop owner, and label owner, before moving into artist management and national radio plugging. He is a member of the BPI (British Phonographic Industry) and the MMF (Music Managers Forum).

Each week, more than 1.3 million tracks are released globally. AI, automation, and sheer volume have made it increasingly difficult for independent artists to be discovered through traditional channels. Streaming platforms rely heavily on algorithms, while meaningful editorial opportunities are limited.

Sync operates differently. Music supervisors are not driven by algorithms, follower counts, or viral moments. Their only priority is finding the right song for the scene. This is where Big Hug Music Group creates real opportunity.

Big Hug has secured over 80 global placements for it’s own artists, including the trailer for Ricky Gervais’ After Life Series 3, Nokia global campaigns, Netflix’s Purple Hearts, Good Trouble, Ordinary Joe, and over 30 placements across Love Island UK and USA. Big Hug is now opening it’s sync representation to new artists, pitching directly to our global network of over 1100 music supervisors in TV, Films , Games and Advertising

Anyone. We welcome self-releasing and independent artists, established artists, small labels, management companies, boutique publishers, and catalogue owners. Great music can come from anywhere. What matters is the strength of the song.

No. You do not need a manager, label, publisher, or any existing industry relationships. Big Hug exists to discover and represent great music based on its quality alone.

No. We take no notice of monthly listeners, follower counts, social media presence, streams, or views. None of this influences our decisions. Music supervisors license songs based on emotional fit, not statistics. We listen for the music, not the metrics.

Human created music across all styles and tempos. We listen for authenticity, emotional impact, originality, strong vocals, excellent production, memorable hooks, and clear themes and moods. Your track can be home produced, acoustic, stripped back, or fully studio recorded. If the song connects emotionally, it has potential for sync.

All genres. Sync opportunities exist across every musical style, and we listen to every submission with an open mind.

Yes. We accept unreleased tracks, current releases, and catalogue from any era. Music supervisors are looking for the right song, regardless of when it was created.

Yes. We are particularly interested in creative reinterpretations of well-known songs. You must own the master recording. If a sync opportunity arises, the composition clearance is managed as part of the licensing process.

Create your account, complete the required metadata, upload your track, Pay the submission fee, and submit. Every submission is personally reviewed by Jeff, the Big Hug A&R team, or our guest Music Supervisor Editor. No artificial intelligence or automated systems are involved.

We aim to respond within four to five weeks. If accepted, you will receive a Sync Agency Agreement and onboarding instructions.

The submission fee allows your track to be professionally reviewed by Jeff, the Big Hug A&R team, or our highly experienced and respected guest Music Supervisor Editors and considered for inclusion in our sync catalogue. It supports the time, expertise, and infrastructure required to review each submission properly and maintain a high quality, carefully curated catalogue. The fee is non-refundable and does not guarantee acceptance. We encourage you to submit only your strongest and most sync ready work.

You will be sent the full Sync Agency Agreement, Once signed, Your track will be added to the Big Hug catalogue and pitched to our global network of music supervisors for sync opportunities across film, television, Games, and advertising.

Yes. You retain one hundred percent ownership of your streaming income, master, and publishing rights. You grant Big Hug exclusive sync representation for eighteen months so we can pitch, negotiate, and license your track professionally.

Sync licence fees are split fifty percent to you and your Master & publishing owners and fifty percent to Big Hug. All publishing royalties collected through your performing rights organisation remain fully yours and your co writers.

We collect licence fees from clients and pay your share within thirty days of cleared receipt. You receive a full statement showing the client, usage, and payment details.

The agreement is eighteen months exclusive sync representation. It renews automatically unless either party gives notice.

Yes. After the initial eighteen-month term, you may terminate with sixty days written notice. Any placements secured during representation will continue to generate income.

Not at submission. If your track is accepted, If you have access to them, we may request stems, clean edits, or alternate versions to maximise sync opportunities.

Yes, provided they are legally licensed. If requested, you can provide proof directly from your Splice, Loopmasters, or sample library account.

Yes, Artificial intelligence tools may assist production, mixing, or mastering. However, the core vocal and composition must be human created unless clearly disclosed and legally cleared.

Our listening time is focused on building the catalogue. Where appropriate, we may offer guidance, but this cannot be promised. You will receive an email either way confirming if you have or have not been successful.

No. We never alter your creative work without your approval. Any edits created are technical versions required for sync use. You always remain the artist.

We listen without prejudice. We do not care about algorithms, follower counts, or trends. We care about the music. Our mission is to champion exceptional artists and connect their work directly with global sync opportunities. Human created music belongs here.